Digital Strategy

Clearly defined goals are vital to an effective Digital Strategy.

Many businesses are now becoming internet-driven for generating leads and making online sales, creating a longer term digital strategy to build relationships focusing on customer experience.

At a basic level, your online presence will help to:

  • Establish corporate identity

  • Build or reinforce your brand

  • Inform and engage visitors

The following extensive Checklists will reveal your requirements to help plan your Digital Strategy:

Define your online goals

Use our checklist to ensure your digital strategy is designed to meet your business requirements.

  • What is your Business Philosophy / Motto?

  • Who is your target market, sector or group?

  • What % of your business interest is online?

  • Who are your main industry competitors

  • What is your monthly digital marketing budget?

  • What staff and resources can you use?

  • What have you set as your online goals?

  • What method of measurement are you using?

  • How do you monitor results of online activities?

Assessing your Current Situation

Check how your are achieving your present results and their impact on your company’s revenue.

  • Does your website accurately represent your company?

  • Is your website optimised to be fast and responsive?

  • Does your site content hold visitor attention?

  • Is your branding relevant and up to date?

  • Is your website mobile-friendly?

  • Are you capturing your target audience?

  • How many new visitors do you receive?

  • Where is your traffic coming from?

  • What is your user experience like?

  • Are your keywords performing effectively?

  • What current rank do you achieve in Google?

  • What distinguishes you from your competition?

  • Do visitors immediately understand what to do?

  • Does your site effectively call visitors to action?

Additions and Improvements

This helpful list of ideas will suggest possible areas in which you can extend your digital strategy.

  • Target a more specific market sector

  • Use all available forms of marketing media

  • Limit exposure to within business hours

  • Improve site responsiveness or add an app

  • Ensure you are making the most of Google

  • Institute 24 hour site monitoring

  • Track the online behaviour of visitors

  • Establish and build a subscriber base

  • Allow users to sign up using Social Media

  • Display a Google Map, Site Links, Reviews

  • Implement PPC campaign and adjust bids

  • Continually edit ads and split test versions

  • Constantly optimise keyword groups

  • Increase and improve landing pages

  • Employ remarketing techniques

We can provide you with the flexible digital marketing expertise you need.

From initial discussion, through design, development and implementation to training and support, DollarMonitor's services will ensure you gain and maintain competitive advantage.