Data Analytics

Make informed decisions based on your data.

Improve your UX through Data Analytics

Data Analytics refers to collection and examination of qualitative and quantitative business data for the purpose of performance improvement.

Analysis provides information on current operations, recognition of patterns and highlights value centres, as well as any potential for automation.

Future scenarios can be predicted and vital optimisation strategies built, on the valuable insight gained from Data Analytics, making it an essential factor in maintaining competitive edge and meeting desired business objectives.

How to implement Data Analytics to drive continuous business improvement

  • Identify Business Objectives

    Branding: increased awareness and loyalty

    Ecommerce site: online sales of products or services

    Generating leads: efficient collection of potential leads

    Content publishing: high engagement of repeat visitors

    Information/Support: fast delivery of relevant data & info

  • Define relevant Conversion Indicators

    Macro conversions: Key actions that directly correspond to fully meeting a business objective (Eg. Ecommerce site – purchase)

    Micro conversions: Actions that might eventually lead to meeting a business objective (Eg. Ecommerce site – newsletter signup)

  • Conduct Analytical process

    Measure: Collect all useful and relevant digital data and conversion statistics

    Analyse: Extract and compare the data within context of relevant industry standards

    Report: Present a results summary, together with practical improvement suggestions

    Test: Simulate and investigate scenarios to produce actionable recommendations

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  • Define your business objectives

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    Create an accurate business model

  • Identify the relevant indicators

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    Identify potential threats or challenges

  • Institute a measurement plan

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    Design optimisation strategies

  • Work through the analytics process

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    Drive better Return On Investment

We can provide you with the flexible digital marketing expertise you need.

From initial discussion, through design, development and implementation to training and support, DollarMonitor's services will ensure you gain and maintain competitive advantage.