"Sometimes the best marketing decision isn't to spend more on advertising — it's to change what you're selling, who you're selling it to or how you're positioning your business."

Susan Kelly, founder of Dollar Monitor Pty Limited.

Meet Sue Kelly

Hi, I'm Sue Kelly, founder of DollarMonitor Pty Ltd.

Before moving into digital marketing, I studied engineering at Oxford and later industrial engineering, productivity improvement, design methods and management at Cambridge. That background taught me to think in systems, solve problems and identify opportunities for growth.

I've been helping businesses succeed online since the late 1990s through Google Ads, SEO, AI search and digital strategy, always with a strong commercial focus.

Every client works directly with me, so you'll always receive experienced, practical advice from someone genuinely invested in your success.

Herb Kelly, co-founder of Dollar Monitor Pty Limited.

Meet Herb Kelly

Hi, I'm Herb Kelly, Co-Founder of DollarMonitor Pty Ltd.

I've been working with search engines since the late 1990s and Google Ads since it first launched, helping businesses generate more enquiries through smarter paid search campaigns.

I enjoy the analytical side of digital marketing, using data, tracking and continual optimisation to make every advertising dollar work as hard as possible. My focus is on building campaigns that deliver measurable returns rather than simply increasing traffic or clicks.

Working closely with our clients, I believe successful advertising comes from understanding both the numbers and the business behind them.

We help businesses grow

DollarMonitor began life over 25 years ago as software that tracked advertising performance across search engines.
Today, that same philosophy still guides everything we do.
We measure what matters.
We help businesses make informed marketing decisions.
And we focus on sustainable business growth rather than vanity metrics..

Let's discuss your business

  • 1998 – Search marketing begins

  • 1999 – Built ProFind search engine

  • 2000 – Created Dollar Monitor software

  • 2003 – Began managing Google AdWords campaigns

  • 2017 – Google Partner

  • 2018 – Google Partner Summit

  • 2026 – Google Certified in Search, GA4 and AI-Powered Performance Ads

Two people, a man and a woman, smiling and standing together in front of a backdrop with Google Partners logos.
Close-up of a person's hands using a laptop computer with charts and graphs of Google Analytics and a tracking dashboard on the screen, sitting at a desk with a blurred background.

We've helped businesses across more than 50 industries, including:

  • Construction & Trades

  • Solar & Renewable Energy

  • Professional Services

  • Healthcare

  • Manufacturing

  • Hospitality & Tourism

  • Home Services

  • Government & Community Services

  • Real Estate

  • Finance & Insurance

  • Legal Services

  • Education & Training

  • newsletters

  • Technology

  • Automotive

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Our Approach

Business Growth

Everything we do is focused on helping businesses attract the right customers, improve marketing performance and achieve sustainable, long-term growth.

Search Expertise

From Google Ads and SEO to Local SEO, analytics and AI Search Optimisation, we combine decades of search expertise with today's emerging technologies to keep your business visible wherever customers are searching.

Trusted Advice

You'll always work directly with experienced consultants who take the time to understand your business and provide practical, honest advice tailored to your goals.

Ready to grow your business?

Explore Services

We'd love to learn about your business and explore where the biggest opportunities for growth lie.
Get in touch to arrange an obligation-free conversation.